Top 7 Reasons You Should Update Your Website
1. Even you hate it
If you look at your website and you don’t like it, it is time to update your website. We can guarantee that there are a lot of others in the same boat. Make it something you can be proud of, something you want to tell others about.
Your website is often the first interaction that people have with your business, so it needs to be a good reflection of your organisation. If you have outdated stock or low-resolution images that aren’t going to attract your target market, it’s time to get new photos.
Does your website look professional and have enough information to show potential customers that you are an expert in your industry/field? People will very quickly make assumptions about you based on this first impression, especially if the layout and design are not consistent (ie. too many colours, different fonts and out of place images or blank spaces).
If you have out of date promotions or blogs and articles it can make sense to update or remove these.
3. Responsive & Mobile Friendly
Website views from mobile devices surpassed desktop views a long time ago. In fact, according to StatCounter, 51.3% of all web visits in October 2016 were from mobile devices. This number has of course gone up since then. This is why Google will rank you down if your site is not mobile responsive. It wants to provide the best experience for people using its browser.
If you log in to your Google Analytics account and navigate to the devices you will probably notice that the majority are on mobile.
Responsive web design allows your website to be flexible and adapt to the size of the screen that it is being viewed on. You may notice some websites, maybe even your own, are hard to read on mobile devices because the text is too small and the images have not resized for your device.
4. Your website was not built with SEO in mind
Ideally, when building your website, SEO should have been thought about and planned for from the start. Redesigning gives you a chance to plan out your keywords, pages and usability of your website. User Experience (UX), refers to the visitors’ experience when they land on your site. How many pages do they have to go through to find what they are looking for? Have you made important information easy to find quickly on your homepage and menu bar?
5. High Bounce Rate
The definition of bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. A high bounce rate is an obvious sign of an outdated or poorly performing site. Website users usually leave a site quickly without visiting other pages simply because they don’t find what they are looking for instantly or do not like the look of it.
6. Not maintainable
You or someone in your business should be able to update your website yourself. If it is built on a complex system that requires a lot of coding and headaches you probably want to re-build on an easier to use a platform such as WordPress. Posting blogs and updating small things will be easier for you to do. And having regular content is important for your SEO also. Search engines will mark you more favourably if you have recent content that they think will be most relevant to searchers.
7. Too Heavy
Ok, so we know that Copy is important for your keywords and SEO. But having paragraph after paragraph of content just to fill out a page is not the best for your end user. Think about your target demographic, break your page up into infographics, call to actions, pictures or videos. Remember you are creating an experience and you don’t want that experience to be sleep.
If you have over 20 pages on your website and you are a small business, you are too heavy. Time to lose some dead weight and optimise your website so that your UX is refined. Quality is far more important than quantity.