The WordPress Theme you choose for your new or current website is the foundation for your business. It will be one of the most important choices of your new website build.
With that in mind, you need to make sure that the Theme you choose is optimised to what you are trying to achieve. It isn’t a hard process, but there are some tips and tricks you should know so you don’t get caught up in the design and miss the important stuff.
The design of your website can always be customised to whatever you want, as long as you choose the right foundation with the flexibility to allow you to create something new and exciting.
Tip 1: Go Straight to the Features area
If you are browsing on themeforest.com, you just need to scroll down past the pretty pictures and there will be a list of features.
This is the most important part of buying your new theme. You want to check through the features to see if it has all the functionality you are looking for. Items like, WooCommerce ready if you are building a store, or Events Calendar integration if you are building an events website.
These items are key to a smooth build.
Tip 2: Drag & Drop Page Builder
The ability to have a drag & drop page builder is another key element, especially if you are trying to build your website without a developer. There are hundreds of different drag & drop page builders on the market, a lot built specifically for themes from a particular company.
Our biggest recommendation is to buy a theme that has WP Bakery (formerly Visual Composer) as an added plugin to the theme purchase.
We have seen a lot of page builders and WP Bakery stands way above them all. It allows you to build from the backend and the frontend and delivers a highly customiseable workplace.
Tip 3: Custom Slider
A custom slider is basically your header builder but it can also be used for picture sliders and various other uses. Again, this needs to be highly flexible and customiseable to make sure you can design the perfect slider for your business.
We recommend you look for a theme that has Revolution Slider as part of the package. Revolution Slider is another stand out plugin that delivers flexibility and a highly customiseable editing area. From animation to video and animated texts, Revolution Slider is your best friend.
Tip 4: 100% Fully Responsive
Every single theme these days should be fully responsive. If they have not mentioned it, run for the hills.
In simple terms, a fully responsive theme will be optimised for desktop, tablets, iPads, mobiles and all look crisp and beautiful. With traffic increasing for mobile devices, you need your website to stand out on smaller screens.
Tip 5: Some small things to watch for
This last point is a bit of a mixed bag. It’s things you should watch out for and not get caught up in.
- All new themes are SEO friendly. They all say it so don’t get bogged down. SEO is much bigger than the theme anyway.
- Is it built for your industry? If you are an accountant, don’t buy a theme that was built for construction.
- Cost: Your WordPress theme should be between $40-$80 USD on themeforest.com and if you are paying more then you might be spending more than you need to.
- The pretty images that you see in the demo for the theme will not always be part of the theme files. If you need images that are royalty free, there are 5 different websites we love for this.
- Lastly, if you are going to be selling products or taking payments online, make sure the theme is setup with WooCommerce.
That is our top 5 tips on buying a WordPress theme, there are plenty of other items to look out for but if you nail these you will be in a good position.
Feeling overwhelmed after browsing thousands of themes?
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