Stage 1: Information Gathering: Goals and Target Audience

The first stage of of your website development is the most crucial part. Being able to clearly define your goals and purpose of your website will help to develop the structure and design for your target audience.  Your target Audience being the end user.  

Not all websites are created equal.  Whether you are trying to attract a specific demographic greatly determines not only the overall design of your website but the technology it will be viewed from. Be that mobile, tablet, desktop or any other viewing source, the end experience from the user perspective is ultimately what we are trying to achieve. By clearly outlining this at the beginning it will cut down the extra spending you may need to do later due to poor functionality and a bad user experience.

Stage 2: Planning: Sitemap and Wireframe Creation

At this stage we look at creating something that you can judge on how the entire site will look like. Once all the information from Stage one is gathered we can create a sitemap, which is basically the foundation for your website.

The sitemap should describe the workings between the main areas or pages of your website. It will show how each of the different pages of the website work together and how easy it will be for the end user to navigate through the website. This foundation ultimate will enable you to judge the usability of your site, with the end goal of it being simple and easy.

The sitemap isn’t necessarily any design work but a navigational template which can be shown with wireframe mockups. A wireframe is a visual representation of user interface that you’re going to create. Although it does not have any of the design elements like logos, colours, etc.It only describes the elements that will be added to the page and their location.

Stage 3: Design

This stage is the fun stage, where your website comes to life in an array of colours, logos, images, videos and all the fun things. Stage 1 comes back into play here again because your target market is ultimately who you are designing this for.

The Website layout will be either a graphic sketch or graphic design work that will showcase what your website will look like. This will allow you to visualise the content, see the basic functionality through the colours, images, video and allow you to see the goal of the end product.

At this stage you can review the layout and provide feedback for fine tuning. Changing each element until you are completely satisfied that the result will appeal to your target market.

Stage 4.  Content Writing

This stage generally overlaps all the other areas of the website creation, but it one of the most important stages. This is the message you are communicating to your target audience and not only does it need to be engaging, but it needs to be optimised for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). This will be done through headlines, calls-to-action (CTA) text editing, writing new text to be optimised, etc.. and it all takes time.  Generally the content is provided to your website developer and then can we reviewed to see that it meets the SEO & SEM standards.

Stage 5. Coding

The website starts to be made at this stage.  All of the graphic elements, wireframes are coded together to create your actual website.  Using the sitemap discussed in the previous stage the pages are created and coded under this hierarchy.  The CMS will be set and the server designated to ensure the smooth setup.  

When we use CMS for site creation, we also install all the required plugins. The other important step is SEO (Search Engine Optimization). SEO is the optimization of website elements ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. And, once again, valid code is pretty important for SEO.

Stage 6. User Testing, Review Review Review and Launch

Testing is the most important part.  If you get it wrong you can loose a user purely from a bad experience, so testing is crucial. Every link, script, spelling, SEO is tested to validate the site.  We run diagnostics to ensure your site is optimised from all angles. Ensuring it is responsive for all platforms like mobile, tablet, desktop and cross browser compatibility is important.

Once all checks out we take your site live with you.

Stage 7. Maintenance

Your website is a service and delivering this service to your end user is an ongoing concern you should have. Your end user needs to be constantly satisfied and you need to be able to make changes when necessary. If you don’t want them unhappy and finding another website rather than stay on yours.

The other important thing is keeping your website up to date. If you use a CMS, regular updates will prevent you from bugs and decrease security risks.

OMG, You made it all the way to the bottom.

Time to pull the trigger.



Projects Completed


Cups of Coffee


Over the Moon Clients


Hours Worked